Discovering The Value Of Speech Analytics In Tech B2B Sales

One of the areas benefited through speech analytics is revenue generation – looking for opportunities where the caller is a potential upsell or cross-sell candidate. The idea is to pitch the right product at the right time to the right customer and checking whether the agent is approaching that appropriately in terms of their dialogue, their persuasive selling ability and how they overcome objections. Thus speech analytics can be positioned as a revenue generation tool.

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