Does Your Business Understand Customer Experience?

Does Your Business Understand Customer Experience? Customer experience is a subject of many a debate. With attempts to be singularly defined by numerous experts, this concept has journeyed past customer trends and has been called many things – customer satisfaction, customer relationship management, customer delight, and [...]

Analytics is the Future of CRM

Customer relationships are constantly evolving. Today’s buyers are tech-savvy, independent, and demand instant gratification. The ever-changing client-business dynamics has ushered in an era of integrated and intelligent customer relationship management. CRM is evolving to capitalize on big data sets by relying on insights, statistics, signals about [...]

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