As brands become increasingly commoditized and competition fiercer, keeping and expanding customer relationships depends on the ability to create loyalty by delivering a customer experience tailored to changing customer needs and values. The potential customer is identified and targeted for further dissemination of information of product services.
Value added services
- Friends and family packages, night packs to tenured customers
- Welcome calls post activation
- Booking Receipt confirmation (BRC) to prevent fraud on orders
- Additional complimentary features for existing customer base
- Return calls to unreachable customers
Outbound customer surveys
- Periodic customer feedback obtained to track the performances and failures and work on the shortcomings, if any